Build trust with research-led Johor property buyers.
A limited launch program for registered agents who value evidence, response quality and transparent advertising.
Founding agents help JPI test a better buyer-to-agent handoff. The program starts with manually reviewed profiles and campaigns, clear commercial labels and no promise of lead volume or sales.
Three commercial tests, each with a clear scope.
Featured zone profile
A clearly labelled agent profile positioned around a relevant zone or buyer question. Placement and reporting are agreed before launch.
Sponsored project brief
A disclosed page that separates verified project facts, advertiser statements and JPI's independent risk questions.
Qualified lead routing
A manually reviewed buyer enquiry shared only within the consent and purpose stated on the form.
Who the pilot is designed for
- Registered agents or authorised marketers serving Johor buyers.
- Professionals who can provide current pricing, tenure, density, completion, fees and listing authority.
- Operators willing to answer buyer questions without guaranteed-return language.
- Agents able to maintain an agreed response standard and update stale listing facts.
What JPI will measure
| Metric | What it shows | Boundary |
|---|---|---|
| Placement impressions | How often the disclosed offer was displayed | Not buyer intent |
| Profile and CTA clicks | Interest in learning more | Not a qualified lead |
| Enquiries | Forms submitted with consent | Requires manual quality review |
| Qualified leads | Enquiries that match the agreed buyer criteria | Does not guarantee a sale |
| Response time | How quickly the agent follows up usefully | Quality matters with speed |
The editorial firewall
Payment cannot change a JPI zone score, remove a material risk, create a recommendation or turn an advertiser's claim into an editorial fact. Sponsored content and featured profiles are labelled at the point of use.
Apply for the founding cohort
Use the advertising application and include your registration, primary Johor zone, typical buyer profile and the offer you want to test. Applications are reviewed manually.